Marketing Coordinator

Job Description

Job Summary

The ideal candidate will support marketing lead generation and marketing support across all areas. They should feel at ease maintaining diverse marketing campaigns and possess a creative skillset for brainstorming new initiatives. They will be responsible for assisting the marketing team in executing campaigns, ensuring the implementation of promotional content, tasks, and projects by tracking progress and collaborating with the team.

Main Duties and Responsibilities

• Conducting research to analyze the competitive landscape, market trends, and customer behavior, and preparing reports by collecting, summarizing, and analyzing data.
• Supporting the Marketing Manager in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars, and organizing and planning promotional presentations.
• Communicating campaign deliverables, objectives, and timelines to their team while providing instructions for promotion or use.
• Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership.
• Managing social media platforms and digital marketing efforts, including content creation, scheduling, and monitoring performance metrics.
• Collaborating with cross-functional teams such as sales, design, and product development to ensure marketing initiatives align with overall business objectives.
• Performing other related duties as required to support the marketing department’s goals and objectives.

Qualifications

• Bachelor’s degree or equivalent experience.
• 2 – 3 years’ experience in marketing/brand management.
• Excellent written and verbal communication skills.
• Proficient in Microsoft suite
• Ability to manage multiple priorities.
• Knowledge of all social networking platforms.