Head of Brands, Loyalty and Rewards

Job Description

Job Summary

As a Loyalty and Rewards Manager, you will be responsible for developing and managing
programs that increase customer loyalty and retention. You will work closely with other
departments to ensure that customers are receiving the best possible experience.

Main Duties and Responsibilities

• Program evaluation in order to identify promotions and initiatives that improve member engagement (e.g., new member acquisition and activation goals, increased frequency, etc.)
• Manages all day-to-day activities associated with the overall success and growth of assigned programs
• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization
• Collaborates with internal marketing teams by assisting with and providing strategy, direction and input towards the development of campaigns that support growth and are in-keeping with the partner’s brand requirements
• Identifies, secures and/or negotiates marketing opportunities are increased and maintained, share voice within the overall loyalty program
• Proactively problem solves and enhances the user experience for assigned programs
• Works collaboratively with Marketing, Finance and other Loyalty Development counterparts to forecast, manage and analyze program performance metrics and to report on activities
• The ability to create data-driven and customer-focused recommendations for Brands and VIP team members.
• Establish a relationship with each VIP member to ensure that their needs are met and understood.

Qualifications

• A Bachelors degree in Marketing, Communications, or Journalism is required.
• A minimum of five (5) years experience in corporate communications, marketing, including branding and or communications.

Experience/Skills Required

• Strong organizational and administrative skills
• Very strong communication, analytical and inter-personal skills (written and verbal)
• Ability to multitask while maintaining a strategic focus
• Well versed in current marketing and mobile best practices
• Outgoing, proactive and team player